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數據科學與管理工程學系學術講座No.79

發布時間:2019-07-10 14:44:20 來源:數據科學與管理工程學系 瀏覽次數:

Coherence-Based Decision Making: From Heuristics to Interactive Activation

 

時間:2019716日 下午 14:30-16:00

地點:浙江大學紫金港校區行政樓1004會議室

主講人:Chair Professor Andreas Glöckner, University of Cologne(德國科隆大學)

主持人:汪蕾 教授,浙江大學管理學院

摘要:

Cognitive models of decision-making typically aim at explaining and predicting choice outcomes as well as the underlying processes. Various classes of process models have been suggested. In early research in the field of judgment and decision-making, there has been a strong focus on (e.g., fast-and-frugal) heuristics, which mainly disappeared from the recent discourse. Evidence accumulation and attention drift diffusion models have become increasingly popular. Also interactive activation models that implement processes of coherence-based decision-making have attracted increasing attention. I present results from various studies that use choices, response times, confidence, arousal, visual attention and (active) information search to test core assumptions of these models. The results show that processes of sense making and construction of coherent interpretations are central to decision making. I conclude that current models of decision making have to take into account interactive activation mechanisms that underlie coherence construction processes. 

主講人簡介:

Andreas Glöckner.png

Dr. Andreas Glöckner is a Chair Professor at the University of Cologne, Germany. He is the president of the European Association for Decision Making, and the Editor-in-Chief of Judgment and Decision Making. Before he moved to the University of Cologne, he worked at the University of Hagen, University of Gottingen, and the Max Planck Institute for Research on Collective Goods. His research was published in top academic journals such as Science, Proceedings of the National Academy of Science, Psychological Review, and Organizational Behavior and Human Decision Processes.

浙江大學神經管理學實驗室,浙江大學管理學院數據科學與管理工程學系,浙江大學管理學院“腦與管理決策”特色創新團隊,浙江大學雙腦計劃之“神經管理學”交叉創新團隊聯合主辦

 

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